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Putting Our Stamp On It

A registered Gippsland trademark aims to build more awareness for local brands and the region.

Dec 10, 2020

Words: Gippslandia

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It goes without saying that we want our farmers to secure maximum returns from producing high-quality food products in Gippsland. Through the GS3 approach, we are learning how to find a creative and competitive edge to build the story and provenance of food in the Gippsland region.

Increasingly international markets, especially in Asia, are seeing additional value in presenting and protecting the provenance of food and fibre products. In essence, consumers are willing to pay higher prices for products that are reliably identified as quality Gippsland produce, ‘cause we grow some darn good stuff!

A Gippsland Trusted Provenance has been developed in partnership with local businesses and Food and Fibre Gippsland, Destination Gippsland, Gippsland’s Local Government Areas and the LVA. The aim of this registered trademark, to be managed by Food and Fibre Gippsland, is to build more awareness for these brands and the region, by creating a common theme across all of Gippsland.

This certified trademark will authenticate product origin and support broader recognition of the collective strength of regional produce.

Anyone who grows or manufactures products predominantly using ingredients from the region, and has their business registered within the six shire boundaries of Gippsland as set out by the Victorian Electoral Commission, will be eligible to register as a user of the trademark.

There will be an application and approval process for businesses wanting to use the trademark, with rules and guidelines governing its ongoing use once approved.

As is the case with setting up any new trade-mark, there is an application and approval process with IP Australia and the ACCC. This application will be submitted by the end of 2020 and planning work is underway for a launch of the trademark to Food & Fibre Gippsland members and regional businesses. So, stay connected to Food & Fibre Gippsland to see how the project is progressing and look out for the launch.


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